If you are not leveraging digital marketing to grow your business, you are limiting your business to reach more customers. And those who choose to go with digital marketing, opening doors to new business opportunities and success.
Hiring a digital marketing agency or freelancer is the ideal solution. So you can focus on other operations of your business. The collaboration between businesses and agencies/freelancers is essential to business growth.
However, in digital marketing, each platform plays a huge role in marketing and business success. Because staying in touch with your customers on the platforms they are most active is a key to success in 2025.
For business owners, they must know how to grant access to various digital marketing platforms and tools. Yet, improper access management can lead to security risks, account misuse, or even loss of control.
Whether you’re adding a new team member, working with an agency, or outsourcing tasks, granting access to your marketing accounts safely and correctly is crucial.
Managing access across many platforms like Facebook, Google Ads, LinkedIn, X, Google Analytics and many more can be confusing if you don’t know where to start.
That’s why we’ve created this step-by-step guide to help you share access the right way while keeping your accounts secure and organised.
Step-by-Step Guide to Sharing Access to Online Marketing Accounts
1. Meta Business Suite
Who Needs Access and Why?
3.35 Billion daily active users use Meta products like Instagram, Facebook, Whats App (Stats by Statista). Meta Business Suite is essential for managing Facebook and Instagram business pages, ad accounts, and other assets in one place. Granting access is crucial for:
- Social media managers – To schedule posts, respond to messages, and monitor engagement.
- Advertising agencies – To run and optimise Facebook and Instagram ads.
- Marketing team members – To collaborate on content and analytics.
- Business owners – To oversee and manage brand presence.
Steps to Add Users and Assign Roles
Follow these steps to provide access to Meta Business Suite:
1. Log in to Meta Business Suite.
2. Click on Settings in the left menu.
3. Under People, click Add People.
4. Enter the email address of the person you want to add.
5. Choose their role:
- Full Control (Admin) – Can manage everything, including adding or removing people.
- Partial Access – Limited control based on assigned permissions (e.g., content creation, ad management, insights, etc.).
6. Click Next and assign asset permissions (Pages, Ad Accounts, Instagram Accounts, etc.).
7. Click Send Invitation – The person will receive an email to accept the request.
2. Facebook Business Manager
What’s the Difference Between Meta Business Suite and Business Manager?
If you’ve been confused like other business owners about Meta Business Suite and Facebook Business Manager, you’re not alone! While they might seem similar, they serve different purposes:
- Meta Business Suite is designed for content creators and social media managers to handle posts, messages, and insights for Facebook and Instagram in one place.
- Facebook Business Manager is a powerful tool for advertisers and business owners, helping you manage multiple ad accounts, pages, pixels, and business settings securely.
Think of Meta Business Suite as your social media command centre and Business Manager as your advertising control hub. If you’re running ads or working with an agency, a Business Manager is where you need to be!
How to Invite Team Members and Assign Roles
Bringing new team members on board? Here’s how to safely grant them access without sharing your personal login details:
1. Log in to Facebook Business Manager.
2. Click on Business Settings in the left menu.
3. Go to People and click Add People.
4. Enter their email address and choose their role:
- Full Access – Full control over business settings, assets, and permissions (ideal for marketers, agencies, and freelancers).
- Partial Access – Limited control based on assigned permissions (Ideal for team members)
5. Click Next, then select which assets they can manage (Ad Accounts, Facebook Pages, Instagram, Pixels, etc.)
6. Click Invite, and they’ll receive an email to accept their access.
That’s it! Once they accept the invitation, they’ll be able to start working on your business accounts without any security risks.
Managing Access for Ad Accounts, Pages, and Other Assets
Once your team member is added, time to fine-tune their access:
- For Ad Accounts – Control who can create, manage, and track ads.
- For Facebook Pages – Give permissions for posting, replying to messages, or accessing insights.
- For Pixels & Catalogs – Provide access for tracking website data or managing e-commerce tools.
To adjust permissions later:
- Go to Business Settings > People.
- Click on the person’s name and select Edit Permissions.
- Choose what they can and can’t do, ensuring they have just the right amount of access.
By setting up structured access, you keep your business safe while making teamwork seamless!
3. Google My Business (Google Business Profile)
Why Providing Access to GMB Is Essential for Local Businesses
Your Google Business Profile (formerly known as Google My Business) is what people see first when they search for your business on Google Search & Maps. Keeping a GMB profile updated, replying to reviews, and answering questions help you rank your profile.
Granting access to your marketing team, agency, or employees must check about:
- Your business details (hours, address, services) stay up to date.
- Reviews and customer messages get timely responses.
- Photos, posts, and promotions are regularly updated to attract more customers.
Instead of sharing your personal Google account, it’s safer and more efficient to add users with specific roles!
Steps to Add Users with Different Permission Levels
Here’s how to grant secure access to your Google Business Profile:
1. Log in to Google Business Profile Manager with your Gmail ID & password.
2. Click on your business name if you manage multiple profiles and open it.
3. In the top right corner, click on the 3 vertical dots. And, select Business Profile Settings > People & Access.
4. Click the Invite button and enter the email address of the person you want to add.
5. Assign a role based on the level of access needed:
- Owner – Full control, including adding or removing users.
- Manager – Can edit business info, respond to reviews, and post updates.
6. Click Invite – The person will receive an email to accept the access request.
4. Google Analytics
Understanding User Roles in Google Analytics
Google Analytics offers different user roles to help you control who has access to your data and what they can do with it. These roles are designed to provide the appropriate level of access based on a person’s responsibilities:
- Administrator – Similar to the account owner but without the ability to delete an account. They can configure views, properties, and manage users.
- Editor – Can edit settings, create goals, and manage properties but cannot add or remove users.
- Marketer: A person can edit audiences, key events, attribution models, look-back windows and events for an account.
- Analyst – Can view reports and data but cannot make changes to settings or configurations.
- Viewer – Read-only access to the account. Ideal for stakeholders who just need to view reports without making any changes.
Understanding these roles is much needed for ensuring each person has only the access they need to do their job effectively.
How to Share Access Without Compromising Security
To safely share access to your Google Analytics account, follow these steps:
1. Log in to Google Analytics.
2. Click Sign In Account at the top right corner. (If you don’t have an account, create one by clicking on “Start Measuring”)
3. After creating an Analytics account, click on the Admin Icon ⚙️(Bottom left corner)
4. In the Account Settings page, click on Account Access Management.
5. Click the + button in the top-right corner and select Add Users.
6. Enter the email address of the person you wish to add and choose the appropriate role (Administrator, Editor, Analyst, or Viewer).
7. Ensure the box for Notify new users by email is checked, so they get an access invitation.
8. Click Add to send the invitation.
By using the built-in permissions in Google Analytics, you can safely share access with your team without worrying about accidental data changes or breaches.
5. Google Search Console (GSC)
Why Access to Search Console is Important for SEO and Website Performance?
Over 8.5 Billion searches take place on Google every day. To measure the performance of your website on Google, Google Search Console (GSC) is here to assist you. Discovered in 2006, it provides valuable insights that can help improve your SEO strategy and overall website performance.
Granting access to SEO specialists and marketers is crucial because:
- SEO insights – GSC provides data on search queries, impressions, click-through rates, and keyword rankings.
- Performance tracking – You can monitor your website’s search traffic, indexing status, and detect issues that might affect rankings.
- Fixing issues – GSC helps identify technical issues like crawl errors, mobile usability problems, and security issues that could impact your site’s visibility.
Having the right people with access helps them to use this data to optimise and improve your website’s performance on search engines.
Steps to Add Users and Adjust Permissions
Here’s how you can grant access to your Google Search Console account:
1. Log in to Google Search Console.
2. Select the property (website) for which you want to manage access.
3. Click on the Settings gear icon in the lower-left corner.
4. Under Users and Permissions, click Add User.
5. Enter the email address of the person you want to add.
6. Choose their permissions:
- Full Permission – They can view and make changes to all settings in the Search Console.
- Restricted Permission – They can only view data but cannot make changes.
7. Click Add to send the invitation. The person will receive an email to accept the request.
Managing Access Levels for SEO Specialists and Marketers
Once users have been added, it’s important to assign appropriate permissions based on their roles:
- SEO Specialists – Should have Full Permission to watch search performance, fix issues, and use advanced tools for SEO analysis.
- Digital Marketers – May only need Restricted Permission, giving them access to performance data but preventing them from making changes to the website’s technical setup.
By managing access effectively, you can relax and focus on other things, because you have shared the responsibility to each team member and have the tools they need while maintaining the integrity of your website’s settings.
6. Google Ads
How to Provide Access to Your Google Ads Account
Granting access to your Google Ads account is essential for collaborating with your marketing team, agencies, or other stakeholders. Here’s how to provide access without compromising security:
1. Log in to your Google Ads account.
2. Click on the Admin icon in the bottom left corner.
3. Under the Account Setting section, click on Access & Security.
4. Click the + button to add a new user.
5. Enter the email address of the person you want to invite and select their role (explained below).
6. Click Send Invitation. The person will receive an email with instructions to accept the invitation and gain access.
Understanding Different User Roles and Permissions
Google Ads offers several user roles with varying levels of control over your account. Here’s a breakdown of each role:
- Admin – Full control over the account, including the ability to add or remove users and change settings. Best for account managers or business owners.
- Standard – Can view and edit campaigns but cannot add or remove users. Suitable for team members working on campaigns but not account settings.
- Read-Only – Can view campaigns and reports but cannot make any changes. This role is ideal for stakeholders or clients who just need access to data.
- Billing Only: A person can view and edit billing information.
- Email Only – Receives notifications about account activity but cannot access or make any changes to the account.
Screenshot of Google Ads Access Image here
Choosing the right role ensures that each person has access to what they need without compromising the integrity of your Google Ads account.
7. LinkedIn
How to Give Access to a LinkedIn Company Page
LinkedIn Company Pages are the best way to showcase your brand, products, and services to a professional audience. To collaborate with your team, you’ll need to grant them access to manage your page. Here’s how to do it:
1. Log in to your LinkedIn account and go to your Company Page.
2. Click on the Me icon at the top of your LinkedIn homepage and select Manage from the drop-down list.
3. In the left sidebar, click on Admin tools and then select Page admins.
4. Click on Add admins.
5. Enter the name of the person or their email address (make sure they are already connected to the company page as a follower or employee).
6. Choose their role (explained below) and click Save.
Assigning Admin Roles and Managing Team Access
LinkedIn allows you to assign different admin roles based on the level of access you want to grant. The roles are designed to confirm that only the right people can manage various aspects of your page:
- Super Admin – Full control over the page, including adding and removing other admins, updating company details, and managing content.
- Content Admin – Can post and manage content on the page but cannot change settings or add/remove admins.
- Analyst – Can view insights and analytics of the page but cannot make any changes to the content or settings.
- Sponsored Content Admin – This role specifically focuses on managing LinkedIn Ads and sponsored content.
Assign the appropriate role to each team member based on their responsibilities to keep your company page organised and secure.
Granting Access for LinkedIn Ads Accounts
Managing LinkedIn Ads requires granting access to your LinkedIn Ads account. So your marketing team can create campaigns and monitor performance. Remember only Super Admins can grant access. Here’s how to provide access:
1. Log in to your LinkedIn account and go to the LinkedIn Campaign Manager.
2. In the top right, click on your Account name and select Account Settings.
3. Under Account Access, click on Manage Access.
4. Click Add User and enter the email address of the person you want to invite.
5. Choose their role (Account Manager, Campaign Manager, or Analyst).
6. Click Send Invitation to grant them access.
By assigning the right roles for both the Company Page and Ads account, you can ensure your team has the necessary access to create engaging content and run effective ads, all while maintaining the security and integrity of your LinkedIn presence.
8. TikTok
How to Give Access to TikTok Ads Manager
Granting access to TikTok Ads Manager allows your team to manage ad campaigns, track performance, and optimise marketing efforts. Follow these steps to add team members securely:
1. Log in to your TikTok Ads Manager account and select your business account from the dashboard.
2. Go To “User” in account settings. In the left-hand menu, click on User Management.
3. Click on the Invite button. And, enter the business email of the person you want to add.
4. Choose their role and permissions based on their responsibilities:
- Admin – Full control, including adding and removing users (use cautiously).
- Operator – Can create and manage ad campaigns but cannot add users.
- Analyst – Can view reports and analytics but cannot make changes.
5. Click Confirm to send the invitation.
The invited user will receive an email invitation from TikTok, which they must accept to gain access. Once accepted, they will have the necessary permissions to work on your TikTok Ads Manager account.
9. X (Twitter)
How to Share Access to an X (Twitter) Business Account
Managing an X (Twitter) business account often requires multiple users, including marketers, content creators, and ad specialists. Instead of sharing login credentials, you can securely grant access to team members using X’s built-in team management features.
Managing Multiple Users with Twitter’s Team Feature
X (Twitter) allows you to assign different roles to users without sharing your account password. Here’s how to add team members:
1. Log in to your X (Twitter) Business Account.
2. Click on More in the left-hand menu and select Twitter Ads (even if you’re not running ads).
3. In the top-right corner, click on your account name and select Edit Access to Account.
4. Click Add Access and enter the username or email of the person you want to invite.
5. Choose the appropriate role:
- Account Administrator – Full control, including adding and removing users.
- Ad Manager – Can create and manage ad campaigns but cannot change account settings.
- Analyst – Can view campaign performance but cannot make changes.
6. Click Save Changes to grant access.
Granting Access to an X (Twitter) Ads Account for Running Campaigns
If your team needs access to run Twitter Ads, follow these steps:
1. Go to Twitter Ads Manager and log in.
2. Click on your profile in the top-right corner and select Edit Access to Account.
3. Click Add Access, then enter the email address of the person you’re adding.
4. Assign a role based on their responsibility:
- Admin – Full control over ads and account settings.
- Campaign Manager – Can create, edit, and manage campaigns.
- Creative Manager – Can add and manage ad creatives, but not campaigns.
- Analyst – Can only view performance reports.
5. Click Save Changes to grant the access.
Best Practices for Managing Account Access
Giving your team access to marketing accounts is essential, but keeping things secure and organised is just as important. Here’s how you can maintain control while ensuring smooth collaboration:
- Review permissions regularly – Roles change, so check who has access and remove anyone who no longer needs it.
- Only grant necessary access – Not everyone needs full admin control; assign roles based on responsibilities.
- Revoke access for former employees – Remove inactive users to prevent security risks.
- Enable Two-Factor Authentication (2FA) – Almost every platform gives 2FA features. Enabling it adds an extra layer of security.
With these simple steps, you can keep your accounts and data safe. Need help with new ideas and strategies to give a boost to your business growth? NME Digital Agency is here to be a part of your success journey.
Trusted by 2000+ Australian businesses, we’ve created many success stories. Let’s create yours too! Connect with us today, or dial us at +61 423 000 003.
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